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Swatch and Phil Collins announce Partnership

Image
design Phil Collins
Phil Collins, the legendary musician, and Swatch, the world's leading fashion watchmaker and artistic canvas for the wrist, will hold a press conference today to announce a partnership to create two exclusive watches. Collins' youth charity, The Little Dreams Foundation, will benefit both in donations and marketing efforts from the sale of these watches.

Phil Collins, drummer, singer, songwriter, is loved the world over for his work with the group Genesis and his successful solo career, as attested by the more than 100 million records sold as a solo artist alone! Born in England, Collins lives in Switzerland with his Swiss born wife and young son. Coming off the success of the soundtrack for Disney's Tarzan for which he won an Oscar, Golden Globe, and Grammy, Collins released a new solo album, Testify, on November 12, 2002.

Founded by Phil and Orianne Collins, Little Dreams aims to "realise the dreams of children in the fields of sports and art" by providing future prodigies aged 4 to 16 years with financial, material, and mentoring support with the help of experts in the various fields the Foundation includes. You will find more information about the foundation on www.littledreamsfoundation.com


Image
design Phil Collins
Swatch is producing two watches, designed by Collins, that will be launched in the first quarter of 2003 - both to be sold as a set included with a single from his latest album in a special tour case packaging - numbered and limited to 10,000 pieces worldwide. Also in the packaging are 10 never-before-released photos of Phil Collins.

 

The watches will also be available separately in a non-limited quantity with a special sleeve packaging.

A portion of the proceeds from the sales of each watch ana watch set will go to Little Dreams, and the Foundation will be tagged on all Swatch communication regarding the watches, helping to raise awareness for this worthy organisation. The first of the two watches, Drum Phil (SUDZ100), is an X-Large Swatch watch that features a smiling, dreaming cartoon face, etched into the center of the crystal around which rotate two arms holding drumsticks. The black dial with white Arabic numerals sits on a black leather strap bearing Collins' autograph.

The second watch, Phil's Greatest (GZ180), is a Swatch Gent watch in blue plastic. The same face is etched into the center of the dial with similar arms, this time one hand holds a microphone. The strap bears the titles of Collins' hits over the years, almost too many to fit!

Swatch has worked with artists of all kinds since 1985, from Keith Haring to Vivienne Westwood to Nam June Paik to Akira Kurosawa to David Lachapelle.

© PC Official Site, Montreux

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