The unveiling of the 2009 Hyundai Genesis revealed that Korean automaker wants to make this sedan "the LS400 of the 21st century," doing for Korea what Lexus did for Japanese luxury in the '90s. If that's achievable – and we certainly aren't going to deny the possibility – the Genesis might have what it takes. But its non-descript demeanor and derivative styling has to be overcome by the tech and torque of a premium sedan delivered at a rock-bottom price.
As mentioned previously, three engines will be available: a 3.3-liter V6, a 3.8-liter V6 and the Tau 4.6-liter V8. The latter, when equipped with the six-speed automatic gearbox and Shiftronic controls, should allow the stately sedan to make the run to 60 in under six seconds. More impressive, the Genesis comes with a five-link suspension in both the front and the rear to keep things planted at speed and comfy for the daily slog.
What's likely to get buyers in the door, however, is the standard and optional equipment with which the Genesis is offered. Aside from plenty of safety features (active head restraints, stability control and eight airbags), Hyundai has equipped the Genesis with everything from adaptive front headlamps, a heated and cooled driver seat, push-button start, sat-nav with a backup camera, adaptive cruise control and a Lexicon 7.1 surround sound stereo with almost as many speakers as you have fingers and toes. Lexicon – as Hyundai was quick to point out – is the same supplier to Rolls-Royce; take that however you like.
Check out our new lives shots in the gallery below and our previous post on the 2009 Hyundai Genesis Sedan for more details.